A New Era of Trust
We are proud to unveil our new visual identity, marking the beginning of a new era for our business. This transformation goes beyond aesthetics—it symbolizes our growth, strength, and commitment to excellence in the procurement and distribution of consumer goods. The visual identity now clearly reflects our key position in the region and our mission to provide reliable and innovative services to our partners, as highlighted by the President of the Management Board of Kenty Adria, Ivo Ivančević:
After three and a half years of continuous growth and expansion, gaining stronger market positions in the non-food goods distribution sector and related services in the Adria region, while simultaneously expanding our product range and scope of activities, we have determined that it is time to clearly and unambiguously define our visual, communicative, and ultimately – business identity. Kenty Adria owes its success to its employees, customers, and the ecosystem to which the largest part of our activities is dedicated. Therefore, our new business identity reflects the seriousness, strength, and quality with which we approach our business, and the people involved, whether they are our employees, clients, or partners.Over the years, we have evolved into a vital partner connecting global brands with retail chains across the region. As we expanded our business, it became evident that a modernization of our visual identity was needed—one that aligns with the professionalism, strength, and innovation that define us. This redesign is a natural step toward aligning our image with our current position and future ambitions.
A visual identity that reflects our values
Our new visual identity has been carefully designed to clearly reflect the values that drive our daily operations:
- Commitment to quality – quality is the foundation of everything we do. Our service is based on strict control, adherence to the highest standards, and responsible business practices.
- Focus on clients and long-term collaboration– client satisfaction is our priority. We are dedicated to understanding the specific needs of each partner, maintaining transparent communication, and ensuring consistency in our work, which leads to lasting trust and successful collaborations.
- Innovation and adaptability – we constantly improve our processes to meet the dynamic demands of the market and provide a competitive advantage for our partners and clients.
- The team that powers our vision– our success revolves around our people, which is why we continuously invest in the development, education, and motivation of our employees. Through the collective energy and unique talents of each team member, we foster long-term collaboration that builds trust.
The solution for distribution
Our new slogan, "The solution for distribution," encapsulates our mission and vision. Through our services, we offer comprehensive solutions for every phase of the procurement and distribution process—from strategic sourcing and category development to loyalty programs and logistics. This slogan clearly communicates our expertise, positioning Kenty Adria as a leader in the procurement and distribution of consumer goods.
The value of the new identity for our clients and partners
For our clients and partners, the new visual identity is more than a refreshed look—it symbolizes our commitment to enhancing business practices and relationships. By introducing the checkmark as a symbol of quality and the road as a symbol of connection, we send a clear message that we are dedicated to delivering exceptional service and fostering long-term success for all our collaborators.
Looking ahead
With this redesign, we are entering a new chapter, ready to tackle new challenges and seize opportunities. Our new visual identity reflects our vision to stay ahead by offering innovative and reliable solutions that shape the future of procurement and distribution. This transformation embodies our adaptability and readiness to meet the demands of a dynamic market while strengthening the trust and quality that form the foundation of our client relationships.
In this new era, we remain committed to investing in technological solutions, efficiency, and service quality to meet expectations and achieve shared long-term success. With this refreshed identity, we open the door to stronger collaboration and new opportunities to enhance our business.
