There’s always fun on the farm
The favourite plush companions of children, and those who are a little older are back with a new mission: to introduce kids to the playful world of the farm and domestic animals, encouraging learning, curiosity and creative exploration through play, imagination and fun activities.
After an exciting adventure exploring the natural beauty of distant Africa, where they met a variety of wildlife, the Zvjerići have returned home – to the farm. In this new chapter of the popular loyalty programme, through playful countryside adventures, the main characters: Tonči the donkey, Meri the sheep, Gogo the goose, Hani the bee, Pegi the cow, Kata the hen and Rita the mare - guide children through everyday life on the farm. In a fun and accessible way, they introduce kids to domestic animals, their habits, their roles on the farm, as well as the basics of care and responsibility.
The sticker album is designed as a small educational world where children, through play, discover interesting facts about animals, solve tasks, connect ideas, develop their imagination and create their own stories. The goal is to encourage children’s curiosity, creativity and interest in nature in a simple, engaging and visually appealing way.
How to take part in the Zvjerići 4 Farm programme
Taking part in the programme is simple and designed for the whole family. With every €10 spent in Konzum stores or via the webshop, customers receive a pack of stickers and bonus stickers to be collected in the Zvjerići 4 Farm album.
Collected bonus stickers allow customers to purchase their favourite plush Zvjerići at a discounted price, while plush toys can also be bought at regular price without them. The album is available for purchase in Konzum stores and online, and includes numerous games, tasks and fun activities for children.
For those who want to collect stickers even faster, specially marked products from selected suppliers are available each week in Konzum, offering additional sticker packs and bonus stickers with purchase.
In this way, every shopping trip becomes part of the game, and collecting stickers turns into a fun and educational experience for the whole family.
Learning through play
The new story and its plush characters share a clear goal - to bring children closer to the world of domestic animals and, through play and interaction, encourage learning, exploration and creative thinking. The album and plush toys are designed as a blend of entertainment and education, allowing children to naturally and easily acquire new knowledge about farm life, its animals and the responsibilities that come with it.
Through stickers, tasks and stories, children develop focus, logical thinking and imagination, while creating their own small world of play. The programme content is also interactive and supports the development of children’s social skills. Zvjerići therefore become more than just plush toys, they become small guides through the world of the farm and a source of inspiration for learning through play.
Our farm heroes remind us that learning comes naturally, through imagination, everyday play and curious exploration, where fun turns into knowledge and the farm becomes a space for discovery and creativity.
Find out more about the programme at the following link: Zvjerići 4 Farm.
