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How the non-food category builds a competitive advantage

How the non-food category builds a competitive advantage

16. December 2024.
Non-food products in retail are divided into two main subcategories: Non-Food 1 (N1) and Non-Food 2 (N2). Although together they make up the non-food category, which is often viewed as a whole, they differ in turnover characteristics, product types, and logistical and...
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Non-food category

Non-food category

13. December 2024.
When we think of retail chains, the first association is often shelves filled with various food products. However, what frequently flies under the radar is the massive portion of the market made up by the non-food category. From domestic essentials and cosmetics to textiles...
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