Non-food category

As the retail landscape continues to evolve rapidly across Europe, physical stores must become more agile, adaptable, and cost-effective. In his latest article, our Executive Director of Trading and Category Management, Krešimir Matišić, explores how modular CAPEX deployment...

For large food retail chains, the non-food segment is no longer just “extra shelf space”- it could be the very strategy that brings customers back, boosts margins, and sets them apart from the competition. Krešimir Matišić, our Executive Director of Trading and Category...

Today, we put the spotlight on the perspective and extensive experience of our Executive Director, Krešimir Matišić, who is responsible for leading the trading team spread across five countries—Croatia, Slovenia, Serbia, Bosnia and Herzegovina, and Montenegro - comprising...

Today, we bring you the insights of our Executive Director of Trading and Category Management, Krešimir Matišić, who outlines strategic approaches in retail, particularly in the non-food segment, which is experiencing unprecedented challenges.

Whoever wants to remain competitive in the creative yet challenging world of the textile industry, characterized by sudden changes and high consumer demands, must be flexible and ready to provide quick and adequate responses. We will highlight two major groups of challenges...

Behind every product is a complex supply chain, where every detail, from transportation to compliance with strict EU standards, can mean the difference between success and delays. Distributing non-food products in the EU presents unique challenges, especially in a time when...

Non-food products in retail are divided into two main subcategories: Non-Food 1 (N1) and Non-Food 2 (N2). Although together they make up the non-food category, which is often viewed as a whole, they differ in turnover characteristics, product types, and logistical and...

When we think of retail chains, the first association is often shelves filled with various food products. However, what frequently flies under the radar is the massive portion of the market made up by the non-food category. From domestic essentials and cosmetics to textiles...