A new season of football knowledge and collectible excitement for the whole family
This season, the popular loyalty program PLAY-TIME GOAL STARS 2026 brings together football, geography, and interactive quiz content in an experience designed for the entire family. Inspired by the global excitement surrounding football in 2026, the program takes children and parents on a journey through countries, players, cultural facts, and world traditions - all through collecting, playing, and spending quality time together. Kenty Adria introduces the program to Konzum stores as a unique concept that combines entertainment, education, and family connection. Pluma Studios developed the creative concept behind the album, while ZOO Agency led television production.
At a time when children increasingly learn through screens, programs like this bring back the value of discovering, exploring, and interacting together offline. Every card becomes a conversation starter, every sticker an opportunity to learn something new, and every completed page a shared family moment. Those small experiences - when a child proudly discovers a new country, recognizes a flag, or learns an interesting fact about a player - help build curiosity, confidence, and a sense of achievement. The program is designed as an educational collectible world where children explore 42 countries through cards, stickers, and quiz content, learning about national symbols, cultures, and traditions along the way. It is a format where play naturally turns into learning, and learning becomes a memorable shared experience.
Learning through play
At the heart of the program is the PLAY-TIME box, which includes educational and entertaining quiz cards, while customers also receive a complimentary collectible album. The entire concept is designed to transform every purchase into an engaging and interactive family experience. Through the album, children discover 42 countries, their traditions, landmarks, and unique characteristics while collecting player cards and stickers to complete their own collection.
One of the program’s highlights is the collectible player card series. A total of 144 different cards are available, including special holographic Gold cards featuring national team captains and internationally recognized players. The collection also includes country flag stickers, stadium stickers, legendary football players, and special stickers that allow children to create their own ideal football lineup on the pitch. The experience is further enriched with educational quiz cards designed to encourage exploration, critical thinking, and learning through play.
How to participate in PLAY‑TIME GOAL STARS 2026?
Participation is simple and designed for families of all ages. The PLAY-TIME box is available in selected Super and Maxi Konzum stores, while customers receive one pack containing a player card and sticker for every €10 spent. The goal is to complete the full collection and fill the album. The program is created to combine entertainment, education, and meaningful family time. Through collecting, discovering, and playing together, children develop curiosity, a passion for collecting, and a stronger connection not only to sport but also to learning about the world around them.
PLAY-TIME GOAL STARS 2026 turns every shopping trip into a new match, a new challenge, and a new story for the whole family. Through collecting and discovery, children and parents create experiences that go beyond football itself - stories about culture, togetherness, and knowledge. Whether you are a passionate football fan or simply curious about the world, this loyalty program invites you to experience a new season of collectible excitement and learning through play. Because the true value of the program lies not only in completing the album but in the moments families create together — moments that linger long after the final card finds its place.
More information is available here: PLAY-TIME GOAL STARS 2026
