Sustainability as part of our business responsibility
In today’s business environment, sustainability has become a key factor in long-term growth and competitiveness. An increasing number of partners, customers, and markets expect transparency, accountability, and measurable actions aimed at reducing environmental impact. At Kenty Adria, sustainability is an integral part of responsible business practice and an important element of our corporate strategy. We continuously work to improve operational efficiency, strengthen responsible supply chain management, and collaborate with partners who share our commitment to quality, transparency, and environmental responsibility.
DHL GoGreen Plus Certificate as confirmation of sustainable business practices
Kenty Adria has received the DHL GoGreen Plus Certificate for 2025 for the first time, recognizing our contribution to reducing CO₂ emissions in international air freight by using Sustainable Aviation Fuel (SAF). The certificate relates to shipments transported through DHL’s international air freight services during 2025. By using SAF as a more sustainable alternative to conventional aviation fuel, a verified emissions reduction of 21.94% was achieved compared to standard air transport.
The results were independently calculated and verified by SGS, a global leader in inspection, verification, testing, and certification, providing additional assurance of the credibility and accuracy of the reported emission savings. The DHL GoGreen Plus program enables customers to reduce air freight-related emissions through the use of Sustainable Aviation Fuel, supporting broader sustainability objectives and more responsible supply chain management. For Kenty Adria, this recognition confirms our ongoing commitment to improving operational efficiency and advancing sustainable business practices. It also contributes to the broader sustainability objectives of Fortenova Group by helping reduce the environmental impact of logistics activities.
Sustainability principles in our daily operations
Through our daily operations, we strive to:
- build long-term and responsible partnerships
- collaborate with reliable and environmentally conscious suppliers
- improve the efficiency of logistics and procurement processes
- encourage a more sustainable approach to category and product development
- continuously monitor global sustainability and responsible business trends
We believe that sustainability is no longer an added value but a fundamental standard of responsible business. This is why we continue to develop business models that combine quality, efficiency, and sustainability while creating long-term value for customers, partners, and the wider community.
As a company focused on category development, strategic sourcing, and long-term partnerships, we aim to contribute to the positive changes shaping modern industry and the retail sector. Our objective is not only to deliver high-quality business solutions but also to support a more sustainable future through responsible decision-making across every aspect of our operations.
Take a look: GoGreen Certificate
